© 2017 by Brands Marketing (Australia) Pty Ltd

The New Rules on Selling

No more hard selling techniques. 

But more about helping.

The potential clients wanting to buy your property are on the internet doing their research and if your agent is not supplying the information required, then they will simply jump to the next property. So your marketing needs to include:

  • Marketing that will make your property stand out from all the rest on the internet

  • Supply all the important information so they don't have to phone the agent to get it

  • Truthful and honest discussions to create a solid and achievable selling strategy 

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The real estate industry has a public perception problem, with new figures showing that agents have one of the least trusted professions in Australia. "A recent report by Roy Morgan revealed that only 7 per cent of Aussies rank agents highly for their ethics and honesty." Time for a change, the industry needs new and innovative people to enter the industry.